Background

Although the French restaurant La Petite, located in Helsingborg, stands for good and well-cooked food of high quality, it is unpretentious and easily accessible to everyone. Despite this, it was often the older target group (40-70 years) who was a regular restaurant guest. The assignment was therefore to increase awareness of the restaurant and to try to attract a slightly younger target group as well.

Solution

The result was a different approach in marketing. We called it a free copy for exquisite reading – a magazine filled with French stories and traditions mixed with La Petite’s menus and offerings. In order to convey the unpretentious feeling, I had written all texts with an easy-going and humorous tone of voice.

Creative team

Copywriter: Therese Henriksson
Art Director: Lotta Ahlandsberg