Fler Bostäder has made it their mission to create better housing that more people have the opportunity to move into. Their houses are built with a long-term perspective in mind and keeping the tenants at the center of attention. Housing with carefully selected materials that take the environment into consideration which give people a better everyday life. Fler Bostäder want to challenge and change the construction industry. And focus on what really matters. We, therefore, started a new kind of popularity in their marketing communications. Both visually and purely linguistically.