Background
Is it possible to be climate-smart and at the same time conscious about fashion? Of course! F/ACT Movement is a new movement that wants to inspire to new sustainable choices without sacrificing our passion for clothing and fashion.
The research project were searching for 10 F/activists, who would go through some kind of shopping detox from March to August 2019, but at the same time did they get the opportunity to activate clothes from their own wardrobes in various creative ways. Experts, inspirers, creators, designers and lecturers participated in monthly meetings where the F/activists talked about different themes in sustainable fashion choices.
I was selected as one of the 10 F/activists.
F/ACT is a part of the Circular Textile Initiative. It is run by Re:textile, Göteborgsregionen and Swedish Fashion Council and is financed by Avfall Sverige together with Västra Götalandsregionen and Naturvårdsverket (the Swedish Environmental Protection Agency).