Background

Everfresh, owned by Total Produce plc, serves wholesalers and stores throughout Sweden with fresh cut fruits and vegetables. To better reach out with their foodservice offer, they set up a new area – Everfresh Foodservice. In connection with this, new marketing material was needed.

Solution

First out was New Kitchen Magazine, designed to inspire people to eat more vegetables and fruit in order to contribute to improving public health. The magazine contained the entire Foodservice range and also inspiration and tips from professional cooks and was aimed directly at the stakeholders serving or working with food to school children.

New Kitchen #2
New Kitchen #3

Creative team

Concept: Bengt Thorn, Patric Karlsson
Copywriter: Therese Henriksson
Art Director: Albin Wahlgren
Project Manager: Eva Gunnarsson