Background

Today, Catena is a leading logistics property owner and listed on the Swedish stock market. The company links Scandinavia’s freight flows by offering leading logistics properties on strategic locations. In close cooperation with their clients, Catena develops efficient facilities for logistics that help tenants operate smarter, faster and better.

In 2008, a marketing strategy was developed aimed to build a long-term leadership position by generating valuable insights and advice on the topics that matter most to both customers, logistics experts, and other stakeholders within their industry. The result is Catena LogistikTrender – an inspiring full day seminar that has been running every year since its launch and has consistently achieved organic growth, now attracting full house each year.

Solution

My assignment (together with my team) was to plan, develop creative concept and thematisation, and implement the new concept in marketing materials for the event in 2017, 2018 and 2019.

Before the event:
Concept development, creative ideas och thematisation
Manifest
Teaser film
Mingle event with VIP guests, the evening before the main event

During the event:
Documentation and photography
Interviews with the speakers
Live interviews with participants
Happenings at the event: pizza delivery with drone (2018), AI speaker (2019)

After the event:
Newsletter with survey for feedback on the event
A film including brief with cuts from the interviews
Updates on the website with film and photos from the event

Result

The strategical event has greatly contributed to the fact that Catena today is the leading logistics property company and the logistics industry’s thought leader, and the company’s share has had a very strong development on the financial market. The interest for the event has been strong from Catena’s stakeholders, with a continuous increase of participants each year, the event has been fully booked counting more than 300 participants.

Creative team

Concept: Albin Wahlgren, Therese Henriksson
Copywriter: Therese Henriksson
Art Director: Albin Wahlgren
Film producer: Albin Wahlgren
Photographer: Albin Wahlgren
Project Manager: Eva Gunnarsson