Solution
In order to be noticed in the media noise and create greater impact, we created a brand-strengthening advertising campaign with the main message “Sjukt bra lokalsinne” (Great sense of direction in english). The message conveys Castellum’s unique mind to develop premises into creative environments that increase well-being, efficiency, work satisfaction, and profitability.
The campaign was made through radio advertising, Adshel ads, bus backs and bus squares, print ads in Hallå Helsingborg, Primetime Öresund and Lokaltidningen and digital ads on 8till5.se, Facebook and Instagram.
See the campaign here.